“The Only Way For Journalists To Understand The Web Is To Use It”
The fundamental different between print publishing and web publishing is that print distribution is a linear process, while web-native publishing is dynamic and non-linear, particularly when publishing on a web-native CMS like a blog… So it’s not about understanding one format, it’s about understanding the WEB. It’s about understanding that putting content on the web isn’t just putting content on a page, same as a printed page — it’s putting content on the NETWORK. It’s understanding that, unlike print publishing where subscriptions control distribution, on the web PEOPLE and LINKS control distribution.
